Home › About
REAL FIT, INC is a measurement and data company. Our sole mission is to become the official standard for fitness evaluation and tracking. To support that mission, we provide comprehensive services, tools and data to help individuals and organizations measure, assess and monitor fitness performance. We also provide a common language and related definitions in order to compare performance across any sport, discipline or fitness level.
We focus exclusively on fitness, which is one of the most important indicators of overall health. We believe that we can raise the overall fitness level of the population by promoting accurate, consistent and rigorous fitness assessments and events. We believe people of all fitness levels respond to challenges and we use appropriate standards to help measure progress. Therefore, we include clear guidelines for performing our tests and offer certification processes to ensure consistent measurement.
realFIT was born when co-founder Dave Patzwald became frustrated with current measures of fitness, especially when trying to purchase personal health insurance. Traditional assessments like BMI and weight/height ratios rate him as overweight and nearly obese. Highly fit and healthy at 5'10" and 180 lbs, how could he demonstrate these measures are inaccurate? Read his full story here. It was time to find a new approach.
We do not sell workout programs, endorse products or accept advertising, but we do actively work with partners which share our mission. We will create a network of fitness entrepreneurs who drive adoption, promote awareness and enforce the realFIT philosophy. As a realFIT Certified™ partner, you can not only help your own brand, but share financially in the overall realFIT growth.